We can learn to be entrepreneurs from a woman named Ruth
Handler. Ruth Handler to start the business came from a toy his son, in the form
of paper dolls. When the doll fell and torn, her son crying. Then
Ny-Handler think making dolls to more permanent and realistic that eventually
doll made of plastic.
This doll is a toy that children of the world's most successful. Barbie taken
of a daughter of Ruth Handler, that is Barbara Millicent Roberts. Ny.
Handler is the wife of one of the founders of Mattel.
In modern management, the Barbie doll that can betahan recently is
strange. According to Ian Ritchie from the Oxford Group consultant who has worked with
toy company Hasbro children, found the key lessons from the toy business
children. Placing a child's toy to the market as quickly as possible is
is very important. The time taken from an idea to was on the
the shelves of toy stores, children can be a difference between success and
failure. In the marketing world doll timing must be absolutely right.
To be successful puppet films to follow trends, books, stories, or
latest TV series.
Barbie is a universal product and usually standardized. Available also
a number of diverse costumes. More than 100 new costumes added each
year. This dikeranakan, Barbie is Renaisansi women, career women who
successful, members of rock band and football world cup for women.
The next success was when he decided a male friend of Barbie, is Ken.
Ken was actually the creation of an accident, but it produces the expansion
exceptional brands. Ken was introduced in the year 1961, hiding in
back, he's probably glad to see Barbie succeed in a variety of
aspect of life. Introduction Ken has laid the foundation for the entire series
expansion of maintaining the Barbie brand remains the center of attention.
The next friend is Midge Barbie raised in 1963, then brother peremp
uan Barbie, the skipper in 1964, followed in 1968, Christie's, a
black friends. In 1988, Barbie had a confidant, Teresa and
a Hispanic friend. The next friend is Kira, a friend of Asia
was launched in 1992. Barbie baby sister Kelly and the smallest is Becky, who
sitting in a wheelchair who was introduced in 1997. Now Barbie has an 15,000
combination with changing his clothes, his eyes, the color, but not to replace
feet.

By M. Suyanto, STMIK AMIKOM Yogyakarta